Friday, November 5, 2010

Saving a Child's Life in Less Than Two Minutes

You have the chance to safe a child's life and supply a boy or girl with life-sustaining insulin. All you have to do is simply click your mouse and take less than two minutes to watch a video. Then, just pass it on.

Anytime between Nov. 1 and Nov. 14, the latter being World Diabetes Day.
Whether you've got diabetes or not, or whether you know someone who does or you've been touched by this chronic condition. Just a clickity-click on the keyboard or mouse, tune in, then send it along.

C'mon. The clock is ticking.
Here's the video:


The Big Blue Test, an initiative started by the Diabetes Hands Foundation (DHF) in 2009, takes place every November 14 during World Diabetes Day. Basically, People With Diabetes are asked to test their blood sugar at 2 p.m. YOUR TIME that day, then partake in 14 minutes of moderate exercise (like walking around the block or something), then test again and share the results online. More than 2,000 people played along last year on the Big Blue Test and saw the impact from this exercise on their BGs.

Now, the Test is even bigger. Teaming up with Roche Diabetes Care, (makers of the Accu-check line of D-products and supplies), the DHF is aiming for a minimum of 100,000 views of its Big Blue Test promotional video. To help the foundation reach this goal, Roche has underwritten the production of the video and will make a donation for every view the video receives up to $75,000.

Word is that you can re-fresh the video page and watch it again so that the additional viewings count, but I haven't personally tracked that to verify. That's just word on the street (or screen).

The more views of the video, the greater the donations. Just one hit on the video covers the transport costs for us to send life-saving donated insulin for one child for one week. Overall, these funds will help supply donated insulin and supplies for children in countries in urgent need and to attend diabetes camps that often provide the only education and support these kids receive.

I've been a Type 1 diabetic for 26 years, since the young age of 5. Every day, I must take insulin - either by injection or through a continuous stream via insulin pump - to stay alive. If I were to miss my insulin, my blood sugar level could rise to dangerous levels and make me very sick, possibly leading to death. I can't imagine what it's like to not have access to insulin. I'm lucky to live in a country where it's constantly stored in my fridge and my insurance company helps me pay for it every month.

But not everyone is so lucky. As fellow D-Writer Riva Greensburg over at Huffington Post wrote recently: some of these children must walk miles every day, without shoes  and through any type of weather, just to get a single day's supply of insulin.

That puts things into perspective. And for those of us able to just click on the video while sitting at home or in an office, and then forward it on by email to those that we know, what an incredible way to help those who need it most. All within a couple minutes of our day. Now, THAT'S making a real difference!

1 comment:

Lorraine of "This is Caleb..." said...

Clicking and clicking, again and again. I'm so thankful that I don't have to wonder about whether or not Caleb will have insulin.

Thanks for giving me the link for today!